The following data protection applies to the use of the website www.brock-magazin.de (hereinafter referred to as “BROCK Magazin”).
We attach great importance to privacy. The collection and processing of your personal data takes place in compliance with the applicable data protection regulations, in particular the EU General Data Protection Regulation (DSGVO). We collect and process your personal data in order to offer you the above-mentioned portal. This statement describes how and for what purpose your data is collected and used and what options you have in relation to personal information.
1 RESPONSIBLE OFFICE
Responsible office for the collection, processing and use of your personal data within the meaning of the GDPR is:
BROCK Kehrtechnik GmbH
Salinger Feld 10a
Managing Directors: Manfred Lenhart (CEO), Thorsten Laß
You can save and print out this data privacy at any time.
2 GENERAL USE OF THE WEBSITE
2.1 Access data
We collect information about you when you use this website. We automatically collect information about your usage and interaction with us and register information about your computer or mobile device. We collect, store and use data about every access to our online offer (so-called server log files). The access data includes name and URL of the retrieved file, date and time of retrieval, amount of data transferred, message about successful retrieval (HTTP response code), browser type and browser version, operating system, referrer URL (i.e. the previously visited page), IP address and the requesting provider.
We use these log data without assignment to you or other profiling for statistical evaluations for the purpose of operation, security and optimization of our online offer, but also for the anonymous recording of the number of visitors to our website (traffic) and the extent and nature of use of our website and services, as well as for billing purposes, to measure the number of clicks received from cooperation partners. Based on this information, we can provide personalized and location-based content, analyze traffic, troubleshoot and improve our services. We reserve the right to retrospectively review the log data if, on the basis of concrete evidence, there is a legitimate suspicion of unlawful use. We store IP addresses in the log files for a limited period of time, if this is necessary for security purposes or for the provision of services or the billing of a service, e.g. if you use one of our offers. After termination of the order process or after receipt of payment, we will delete the IP address if it is no longer required for security purposes. We store IP addresses even if we have a specific suspicion of a crime in connection with the use of our website. In addition, as part of your account, we save the date of your last visit (for example, when registering, logging in, clicking links, etc.).
2.2 E-Mail Contact
If you contact us (e.g. via contact form or e-mail), we will save your details for the processing of the request as well as in the case that follow-up questions arise. We store and use other personal data only if you consent to it or if this is permitted by law without special consent.
2.3 SSL- or TLS Encryption
For security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as a site operator, this site uses an SSL or. TLS encryption. You can recognize an encrypted connection by the change of the address line of the browser from “http: //” to “https: //” and the lock symbol in your browser line.
If SSL or TLS encryption is enabled, the data you submit to us cannot be read by third parties.
2.3 Google Analytics
We use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about the use of this website by the site visitors are usually transmitted to a Google server in the USA and stored there.
However, if IP anonymization is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or other parties to the Agreement in the European Economic Area.
Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. IP anonymization is active on this website. Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity, and to provide us with other services related to website activity and internet usage.
The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the possibly fullest extent.
In addition, you may prevent the collection by Google of the data generated by the cookie and its use of the website (including your IP address) as well as the processing of this data by Google by downloading the browser plug-in available under the following link and install: tools.google.com/dlpage/gaoptout.
As an alternative to the browser plug-in or within browsers on mobile devices, you can click on the following link to set an opt-out cookie that will prevent Google Analytics from entering this site in the future (this opt-out cookie only works in this browser and only for this domain. In order to delete the cookies in your browser, you must click this link again, see Link at the bottom of the site.)
2.4 Google ADSENSE
This website uses Google AdSense, a service for integrating advertisements of Google Inc. (“Google”). Provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
Google AdSense uses so-called “cookies”, text files that are stored on your computer and that allow an analysis of the use of the website. Google AdSense also uses so-called web beacons (invisible graphics). These web beacons can be used to evaluate information such as visitor traffic on these pages.
The information generated by cookies and web beacons on the use of this website (including your IP address) and delivery of advertising formats are transmitted to and stored by Google on servers in the USA. This information may be shared by Google with Google affiliates. However, Google will not merge your IP address with other data you have stored.
The storage of AdSense cookies is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
You can prevent the installation of cookies by setting your browser software accordingly; however, please note that in this case you may not be able to use all features of this website to the fullest extent. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
2.5 Google Analytics REMARKETING
Our websites leverage the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and DoubleClick. Provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
This feature allows the Google Analytics remarketing ad groups to be linked to the cross-device features of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been customized based on your previous usage and browsing behavior on one terminal device (e.g., cell phone) may also be displayed on another of your terminal devices (e.g., tablet or PC).
Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, the same personalized advertising messages can appear on any device you sign in to with your Google Account.
To support this feature, Google Analytics collects Google-authenticated IDs of users who are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.
You can permanently opt out of cross-device remarketing / targeting by turning off personalized advertising in your Google account; follow this link: www.google.com/settings/ads/onweb/
The summary of the collected data in your Google Account is based solely on your consent, which you can submit or revoke on Google (Article 6 (1) (a) GDPR). For data collection operations that are not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merge), the collection of data is based on Art. 6 (1) lit. f DSGVO. The legitimate interest arises from the fact that the website operator has an interest in the anonymous analysis of the website visitors for advertising purposes.
2.6 Google ADWORDS and Google CONVERSION-TRACKING
This website uses Google AdWords. AdWords is an online advertising program of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”)
As part of Google AdWords, we use the so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that the Internet browser stores on the user’s computer. These cookies lose their validity after 30 days and are not used for the personal identification of the users. If the user visits certain pages of this website and the cookie has not expired yet, Google and we can recognize that the user clicked on the ad and was redirected to this page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked through the websites of advertisers. The information gathered using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie through its Internet browser under User Preferences.
2.7 Google reCAPTCHA
We use “Google reCAPTCHA” (hereafter “reCAPTCHA”) on our websites. Provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”).
With reCAPTCHA we want to check if the data entry on our websites (for example in a contact form) is done by a human or by an automated program. For this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (for example, the IP address, the website visitor’s visit time on the website, or user mouse movements). The data collected during the analysis will be forwarded to Google.
2.8 Facebook PIXEL
Our website uses visitor action pixel from Facebook for conversion measurement, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).
This way, the behavior of the site visitors can be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. As a result, the effectiveness of Facebook advertisements can be evaluated for statistical and market research purposes and future advertising measures can be optimized.
2.9 Legal basis and storage duration
The legal basis for data processing according to the preceding paragraphs is Article 6 (1) (f) GDPR. Our interests in data processing include, in particular, ensuring the operation and security of the website, investigating the way the website is used by visitors, and simplifying the use of the website.
Unless specifically stated, we store personal data only as long as necessary to fulfill the purposes pursued.
3 YOUR RIGHTS AS AFFECTED BY DATA PROCESSING
Under applicable law, you have various rights regarding your personal information. If you would like to assert these rights, please send your request by e-mail or by post with a clear identification of your person to the address specified in section 1. Below is an overview of your rights.
3.1 Right to confirmation and information
You have the right at any time to obtain confirmation from us as to whether personal data relating to you is being processed. If this is the case, you have the right to obtain free information from us about the personal data you have stored together with a copy of this data. Furthermore, there is a right to the following information:
1. The processing purposes;
2. The categories of personal data being processed;
3. The recipients or categories of recipients to whom the personal data have been disclosed or are still being disclosed, in particular to recipients in third countries or to international organizations;
4. If possible, the planned duration for which the personal data will be stored or, if that is not possible, the criteria for determining that duration;
5. The right of rectification or erasure of personal data concerning you or restriction of processing by the controller or a right to object to such processing;
6. The existence of a right of appeal to a supervisory authority;
7. If the personal data is not collected from you, all available information about the source of the data;
8. The existence of automated decision-making, including profiling, in accordance with Article 22 (1) and (4) GDPR and, at least in these cases, meaningful information about the logic involved and the scope and intended impact of such processing on you.
If personal data are transmitted to a third country or to an international organization, you have the right to be informed of the appropriate safeguards under Article 46 of the GDPR in connection with the transfer.
3.2 Right to rectification
You have the right to demand immediate correction of incorrect personal data concerning you. Taking into account the purposes of this, you have the right to request the completion of incomplete personal data, including by means of a supplementary statement.
You have the right to ask us to delete your personal information without delay, and we are required to delete your personal information immediately if one of the following applies:
1. The personal data are no longer necessary for the purposes for which they were collected or otherwise processed.
2. They revoke their consent on which the processing was based in accordance with Article 6 (1) GDPR (a) or Article 9 (2) (a) GDPR and there is no need for any other legal basis for the processing.
3. In accordance with Article 21 (1) of the GDPR, you object to the processing and there are no legitimate reasons for the processing, or you object to the processing in accordance with Article 21 (2) GDPR.
4. The personal data were processed unlawfully.
5. The deletion of personal data is required to fulfill a legal obligation under Union or national law to which we are subject.
6. The personal data were collected in relation to information society services offered pursuant to Article 8 (1) of the GDPR.
If we have made the personal data public and we are required to delete it, we shall take appropriate measures, including technical means, to inform data controllers who process the personal data, taking into account available technology and implementation costs, that you have requested that you delete any links to such personal information or copies or replications of such personal information.
3.4 Right to restriction of processing
You have the right to require us to restrict processing if any of the following conditions apply:
1. The accuracy of your personal information is contested by you for a period of time that allows us to verify the accuracy of your personal information.
2. The processing is unlawful and you refuse to delete the personal data and instead request the restriction of the use of the personal data;
3. We no longer need your personal information for the purposes of processing, but you need the information to assert, exercise or defend your rights, or
4. You have objected to the processing in accordance with Article 21 (1) GDPR, as long as it is not certain that the legitimate reasons of our company outweigh yours.
3.5 Right to Data Portability
You have the right to receive the personal information that you have provided us in a structured, common and machine-readable format, and you have the right to transfer that information to another person without hindrance, provided that
1. The processing is based on a consent pursuant to Article 6 (1) (a) GDPR or Article 9 (2) (a) GDPR or a contract pursuant to Article 6 (1) (b) GDPR; and
2. The processing is done using automated procedures.
In exercising your right to data portability in accordance with paragraph 1, you have the right to obtain that the personal data are transmitted directly by us to another party, as far as technically feasible.
3.6 Right to object
You have the right, for reasons of your own particular situation, to object at any time to the processing of personal data relating to you pursuant to Article 6 (1) (e) or (f) of the GDPR; this also applies to profiling based on these provisions. We no longer process personal information, unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing is for the purposes of asserting, exercising or defending legal claims.
If personal data are processed by us in order to operate direct advertising, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct advertising.
You have the right, for reasons of your own particular situation, to object to the processing of personal data concerning you for scientific or historical research purposes or for statistical purposes under Article 89 (1) of the GDPR, unless the processing is necessary to fulfill a public interest task.
3.7 Automated decisions including profiling
You have the right not to be subjected to a decision based solely on automated processing – including profiling – that will have legal effect or considerably affect you in a similar manner.
3.8 Right to revoke a data protection consent
You have the right to revoke your consent to the processing of personal data at any time
3.9 Right to complain to a supervisory authority
You have the right to complain to a supervisory authority, in particular in the Member State of your residence, employment or the place of the alleged breach, that you consider that the processing of your personal data is unlawful.
4 DATA SECURITY
We make every effort to ensure the security of your data within the framework of applicable data protection laws and technical possibilities.
Your personal data will be encryptedly transmitted with us. This applies to your orders and also to the customer login. We use the SSL (Secure Socket Layer) coding system, but we would like to point out that data transmission over the Internet (for example, when communicating by e-mail) may have security vulnerabilities. A complete protection of the data from access by third parties is not possible.
To safeguard your data, we maintain technical and organizational security measures that we always adapt to state-of-the-art technology.
Moreover, we also do not warrant that our offer will be available at specific times; disturbances, interruptions or failures cannot be excluded. The servers we use are regularly backed up carefully.
5 AUTOMATED DECISION-MAKING
There is no automated decision-making based on personal data collected.
6 DISTRIBUTION OF DATA TO THIRD PARTIES, NO DATA TRANSFER TO NON-EU FOREIGN COUNTRIES
Basically, we only use your personal data within our company. If and to the extent that we engage third parties in the performance of contracts (such as logistics service providers), these personal data will only be received to the extent that the transmission is required for the corresponding service. In the event that we outsource certain parts of the data processing (“order processing”), we contractually obligate processors to use personal data only in accordance with the requirements of data protection laws and to ensure the protection of the right of the affected person. Data transmission to agencies or persons outside the EU outside of the cases mentioned in point 2.3 of this declaration does not take place and is not planned.
7 DATA PROTECTION SUPERVISOR
If you have any questions or concerns about privacy, please contact our data protection officer:
BROCK Kehrtechnik GmbH
Salinger Feld 10a
Managing Directors : Manfred Lenhart (CEO), Thorsten Laß
8.1 Newsletter data
If you would like to receive the newsletter offered on the website, we require an e-mail address from you, as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected or only on a voluntary basis. We use this data exclusively for the delivery of the requested information and do not pass it on to third parties.
The processing of the data entered into the newsletter registration form takes place exclusively on the basis of your consent (Art. 6 (1) lit. DSGVO). The granted consent to the storage of the data, the e-mail address and their use for sending the newsletter can be revoked at any time, for example via the “unsubscribe” link in the newsletter. The legality of the already completed data processing operations remains unaffected by the revocation.
The data deposited with us for the purpose of obtaining the newsletter will be saved by us from the newsletter until your cancellation and will be deleted after cancellation of the newsletter. Data that have been stored for other purposes with us (such as e-mail addresses for the member’s area) remain unaffected.
This website uses CleverReach for sending newsletters. Provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service with which newsletter delivery can be organized and analyzed. The data entered by you for the purpose of receiving the newsletter (e.g. e-mail address) will be stored on CleverReach’s servers in Germany or Ireland.
Our newsletters sent with CleverReach enable us to analyze the behavior of newsletter recipients. This can analyze how many recipients have opened the newsletter message and how often which link in the newsletter was clicked. With the help of so-called conversion tracking, it can also be analyzed whether a predefined action (for example, purchase of a product on our website) has taken place after clicking on the link in the newsletter. For more information on data analysis through CleverReach newsletters, please visit: https://www.cleverreach.com/en/functions/reporting-and-tracking/.
9 PLUGINS AND TOOLS
Our website uses plugins from the Google-powered YouTube page. Site operator is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
Our website uses plugins from the video portal Vimeo. Provider is Vimeo Inc., 555 West 18th Street, NY, New York 10011, USA.
9.3 Google Web Fonts
9.4 Webfont from Fast.Fonts.Net or Fonts.com
9.5 Google Maps